Cookies, web analysis services and social media
For this purpose, we use various cookies and services to ensure full functionality of our website and to make it as informative and as user-friendly as possible for you. It is important to us that you are able to surf our website with ease, and therefore we place great value on making continuous improvements to it. This includes saving your settings and pre-filled forms so that you do not need to keep entering the same data. It is also important to us that you only see content that you are really interested in and that would make your online experience easier.
Cookies are small text files that are placed on your computer by sites you visit, which allow any settings or other changes you have made to be reconstructed on your next visit.
These functional cookies ensure that our website works correctly. These cookies are stored for a maximum of two years – they are then automatically deleted. The following functions are possible with these cookies:
• saving products that you have placed in the basket or saved to your wish list,
• saving data that you have entered during checkout or while placing an order so that you do not need to enter it again,
• saving settings such as language, location, number of search results, etc.
• saving settings for optimum video display, e.g. the desired buffer size and your screen’s resolution
• recording your browser settings to allow our website to be displayed optimally
• recognising misuse of our websites and services, e.g. by recording numerous consecutive or failed attempts to register
• loading the website in full so that the website remains accessible
• saving your login data so that you do not need to enter it again each time
You can prevent these cookies from being stored or delete cookies already stored. You can gain more detailed information from the manufacturer or from the help section of your internet browser. We must remind you that some functions on our website will either no longer be available or only to a limited extent if you do not allow these functional cookies.
Analysis services for statistical purposes
In order to determine what content on our website is the most attractive to you, we continually monitor the number of visitors and the most commonly viewed content. We use the data we collect for statistical purposes, such as:
• recording the number of visitors to our websites,
• recording the amount of time visitors spend on our site,
• recording the order of the visits to the different websites,
• determining which parts of our website need changing or optimising the website.
We use the following services for statistical purposes; you can deactivate these by installing an opt-out cookie or following a link:
To deactivate Google analytics, click on the following link to download and install a browser plugin:https://tools.google.com/dlpage/gaoptout?hl=en
You can also log off these cookies, which are fired by the so-called Google Tag Manager integrated into the website, please click here:Opt Out.This will provide you with an opt-out option for all Google Tag Manager Tags based on a cookie.
We use marketing services to show you attractive offers and third-party offers. This will involve us showing adverts via advertising partners or advertising networks that use third-party cookies. These are activated when you visit our website and are only read by the relevant advertising partner. We also only want to show you adverts that you would really find appealing. For this purpose, we use retargeting on our website to ensure the adverts match your interests. The cookies stored temporarily for this allow our retargeting partners to recognise visitors to our website under a pseudonym and only show products that would interest our visitors.
No personal or sensitive data is stored in our retargeting partner’s cookies. And the data collected will not be merged with data that allows our visitors to be identified.
The services enable us, for example:
• to measure success and charge for the advertising between advertising partners and ourselves,
• to track which adverts you have already seen to avoid the same ones being shown again,
• to see the number of times our website is viewed,
• to track internal search requests
• to see which product sites are called up or to recognise your login status.
We would nevertheless like to inform you that, even if you deactivate these services for marketing purposes, you will still be shown adverts. These adverts could, for example, be adapted to suit the content of the website. You could compare this type of content – dependant internet advertising with TV advertising – if you watch a TV programme about cooking, you will often see an advert about cooking products during the advert breaks.
We use the following services for marketing purposes; you can deactivate these by installing an opt-out cookie or following a link:
Facebook “visitor action pixel”The “visitor action pixel” is a tool of Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Based on website visits and the surfing behavior, this tool allows us to determine target groups for advertising on Facebook, so-called “Facebook-Ads”. Also we use this tool to measure the effectiveness of online marketing activities. So we can follow the actions of users after they have viewed and/or clicked a Facebook advertisement and then placed an order. Once you reach the website, the pixel is integrated directly by Facebook and can store a cookie on your device. If you subsequently log in to Facebook or you are already logged in to Facebook, your website visit will be noted in your profile. The collected data remain anonymous, which means that we can neither see personal data of individual users, nor associate them with other information about a user. However, this data is stored and processed by Facebook, so that a conclusion on the respective user profile is possible. The data processing by Facebook takes place in accordance with Data Use Policy of Facebook. If you are not a member of Facebook, you are not affected by this data processing.
Social media plug-ins
Our website offers you social media plug-ins from various social media sites so that you can connect to your social media channels. These plug-ins are marked with a logo or the words “social plug-in”. The integration of the plug-ins take place through AddThis.com, a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA.
Only with a second click of the social media plug-ins you can fully use the disseminate function (like “Like button”). If you are a member of a social network and click on the corresponding social plug-in, the social network provider may be able to link information about your visit to our website with your profile data there. Please inform yourself about these functionalities by the providers of the social networks you use.
The following social media plug-ins are integrated into our website: